• Business Environment
• Country facts
• Political and economic situation
• Regional differences
• Major industry sectors
• Mains business centers
• Business Culture & Negotiations
• Making connections
• Use of intermediaries
• Business meetings
• Verbal and non-verbal communication
• Negotiation tactics
• Bargaining and price negotiations
• Decision making
• Closing the deal

• Etiquette & Customs
• Time and punctuality
• Greetings and courtesies
• Names and titles
• Preliminary talks
• Cultural stereotypes
• Business entertaining
• Gift giving
• Dress and appearance
• Practical information
• Entry requirements
• Working hours and holidays
• City transport
• Useful words and phrases
• Internet information

This guide is intended for exporters, importers, executives and international trade professionals; diplomats, officials of international organizations and chambers of commerce; public relations and etiquette experts; professors and business students; and anyone who has to establish contacts and conduct business with Serbia.